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Qualitative research is an invaluable skill to have in any business. It involves the use of methods such as formal interviews, participant observation, questionnaires and other methods of collecting data which is then analyzed. Qualitative research experts have the ability to help you gain deeper insights into a product or service, understand customer behaviors and opinions, or better identify target audiences.

When selecting a freelance qualitative research professional, start by making sure they possess the appropriate qualifications and certifications. Ask for samples of relevant work, case studies and for references that can speak to their prior success. After narrowing down your list of potential candidates, ask them to provide you with some more detailed information about their methodology for conducting qualitative research and their timeline for completion. Typical hourly rates for this type of professional are between $50-$150 per hour so make sure you provide a budget before starting interviews.

Hiring a freelance qualitative research expert on Freelancer.com is a great way to bring on the skills needed without committing to an employment contract. You can work with professionals from all over the world that have expertise in various areas such as surveys, market research, analysis and user testing. Get started now on getting the insights to take your business further.