Get Traffic to my Website

Media Buyer About the Role The Media Buyer position will research, develop, plan and execute successful ROI driven performance-based digital media acquisition campaigns across multiple brands. This involves integrated prospecting and re-targeting strategies to deliver allowable CPA. Media Buyer should have proven success buying this type of ROI focused acquisition media. Responsibilities Identify, test and scale successful new traffic sources. Generate analytics and tracking reports, using GA and internal data management platform Manage advertising compliance standards. Own and operate all steps of the digital ad operations process: Overseeing text and display creative creation, split testing, and optimization. Recommending landing page optimization. Performance reporting. Source level CPA optimizations to hit target CPA, LTV and MER targets. Carefully analyze media schedules to determine poor rotations, missed spots, and etc. Meet and exceed budgeted goals for, revenue/customers within CPA allowable by brand and media source and constantly seek alternative outlets for better results. Build and maintain positive relationships with various digital media vendors. Analyze data to evaluate campaign and strategy progress for company. Perform quality assurance processes on all campaign outlets to ensure proper working condition and regulatory compliance of all content. Work closely with internal teams (e.g. creative) and other media buying entities (SEM, Off-line, etc.) to achieve best overall results for the brands/company. Troubleshoots and reconciles media billing discrepancies. Desired Skills and Experience: Experience acquiring customers in a performance based Direct Response digital media buying/planning. This must include specifically working with publishers/publisher platforms directly, not just through 3rd parties. Experience in a continuity/subscription model and/or nutritional supplements category a plus. Expertise in all forms of display: direct buy (on platforms such as Facebook, Adwords, etc), working with DSPs, ad exchanges, ad servers and creative formats Experience in testing and optimizing display ad creative Experience setting up A/B split tests and Multi variant testing and optimizing landing pages for conversions Strong creative skills; has an eye for creating display creative and text ad copy that drives qualified traffic at a high CTR; able to brainstorm and create ad concepts and work with designers to bring it to life Organized, systematic, and able to identify and address issues Ability to manage expectations and prioritize initiatives based on potential gains and alignment with business goals Exceptional analytic and strategic thinking skills Experience with remarketing Have demonstrable work history of meeting and exceeding established CPA and Conversions targets Must have strong communication and interpersonal skills and the ability to establish, develop and maintain business relationships, particularly with publishers/venders Exhibit flexibility; capable of adjusting to changing priorities Be resourceful and able to solve unstructured problems with little to no supervision in a fast paced, high stakes environment Demonstrates a strong ability to contribute to the business along with department staff members, managers, and establish collaborative relationships with peers Innovative and stays on the cutting edge of new technology and opportunities; leverages strong relationships with digital vendors to identify, develop and test new opportunities to yield significant new quality traffic sources. Think strategically and understand the purpose of every campaign. Accept responsibility & make decisions. We're a smaller team. It's on you. Demonstrate solid technical and negotiating skills