Ghost Writers needed for an on going blog project.

Email marketing software company [login to view URL] is seeking ghostwriters to create informative articles on an ongoing basis. Writers will need to write in a specific voice, on topics which would appeal to those growing their online business. Some references to our software would be required. A strong understanding of online marketing, email marketing, and content creation is required. Please provide links to your portfolio/writing samples, and details of your past experience with email marketing or social media. The major categories for blog posts will be email marketing, digital marketing, automation/auto responders, and landing pages. Sub-categories of Email Marketing could be things such as how to improve open rates, improve click rates, writing content that encourages engagement and click through's etc. Blog posts should be at least 500 word minimum. We like to have visually interesting posts as well, so articles should include images when appropriate. Some of our competitors you would not want to mention would be [login to view URL] and getresponse.com. The basic goal of the blog is to provide valuable knowledge that inspires customers to take action. As such, our customers will visit the blog because they are seeking knowledge, insight and inspiration from subject matter experts so writing that instills trust in readers is a must. In terms of overall tone, we are looking for friendly and informative 'Blog' style writing which conveys authority and experience. We’d like the articles to feel conversational so readers can begin an internal dialogue; we would also like to see a call to action with your conclusion that continues the dialogue and inspires readers to comment/converse. Lighthearted quips, real world examples & a ‘take the knowledge & run with it’ vibe are all welcome. Calls to action which would be acceptable include: to comment on blog, to join Sendlane, or begin fully utilizing a specific Sendlane feature.