Quarter Page Ads - Specialist Consumer Press

(1) Online retailer of hair care and skin care products designed for black females. (2) Every calendar month, we have a new consumer promotion that we wish to advertise in two UK specialist consumer titles that focus on black hair care & beauty. A consistent advertising layout needs to be developed and then each month a new advertising design needs to be created with the offer of that month. (3) Objectives: (i) Build brand recognition through a consistent advertising layout/visual identity. (ii) Advertise monthly offers with call-to-action to build web traffic. (iii) Demonstrate fashion-led approach of company. (4) Success Measurement: Website click throughs. (5) Target Audience: 15 to 34 year-old fashion-conscious black females living in the United Kingdom with access to high-speed internet. (6) Text/copy/logos provided. But original or stock photography of african-american feamles will need to be sourced. (7) Desired File Format: Adobe Photoshop (8) Project Completion Date: 10/31/2005 (9) Example creative layout attached.