EFS Offshore: 2 Google Adwords project.

1. Optimal keyword research and submission to us in form of report; outlining advantages and disadvantages with written explanatory report. The report must include the keywords suggested and suggested initial budget with expected results. 2. Analysing and coming up with the strategy for the above to use not too expensive keywords. With the keywords in 1. 2. above to be switched off if the inquiries are sufficient to keep us busy. 3. Analyse and provide list of negative keywords 4. Analyse the following keywords and compare to competitors: Company incorporation, Offshore company, Offshore bank account, offshore banking, Company formation etc. Create in adwords and ensure that these can be switched on and off, depending on sales per click rate and business obtained. 5. Creation of a jurisdiction specific adword campaign for our 68 jurisdictions sending the viewer to the respective jurisdictions. Keywords to be used are “NAME of jurisdiction” plus “company” for German & English Pages. 6. Adding the keword campaigns results achieved through the analysis of point 1, 2 and 3 to campaign. Presentation of new budget plus report on why this is necessary plus the expected results. 7. Monitor Campaign for 2 weeks and continuously adjust to improving on sales per click analysis. Add keywords were necessary and provide new list of added keywords. Remove negative keywords and provide list of those with provision of reason. 8. Continuous adjusting for optimal results and adherence to budget. Final testing and Handover. Payment terms: 15 % payment upon submission of points 1,2, 3 & 4. 25% payment upon completion and uploading of points 5 &6. 60 % payment upon completion and handover as per points7. & 8