SOE-Google front page

Hello, I want my website to come up on the front page of google when ever there is a search for one my products or services. Our website currnetly comes up when the company name is searched, Essential Hospitality- www.ehosp.com.au. But we wont to come up when some one type's in things like "Hospitality Supplies" and other the names of the other products that we supply on our site, ie: Manchester, glasses, chemical etc....... We also want to have a afce book page built to match the website to increse traffic to this site, so we would want a link on our website to our facebook page as well.