3g Video Call - PUSH application needed

It is an application for 3G phones, it should generate a "video-call" for defined handsets (cell phone numbers) with specific information this information could be video, static image with link to another images or generate a video-call (cell phone call) to talk to a person directly. the application is clear to me, but i do not have clear what would it imply, please see this video as reference [login to view URL]