The design of the second website was very interesting, but with a short sales page, you can start this sale funnel from the main page. What we need is a title with a numerical formula to get attention.
I do not recommend the * Introduction * section, which is usually the main part of a sales page, for this site because the proposed strategy is a quick way and forces the audience to buy in a short time.
In the following pages, we will use different bullet points and personalize them for your specific customer group.
I have been working on making sales funnels (Facebook and websites) for several years, and I can help you if you wish.