SEO & Keyword Placement for Web Design/Hosting Site

Need Search Engine Optimization (SEO) quote for website that specializes in Website Design & Hosting. Looking for SEO/SEM specialist. Website needs higher visiblity in search engines, more traffic, & link building. We are looking to work closely with an SEO/SEM specialist to work with our clients. This project will absolutely lead to an exclusive relationship for further SEO/SEM projects. Please write a short plan on how you typically optimize a 2 year old site with little traffic, what you think needs to change to increase traffic and a list of websites you intend to use for link building. This will be extremely important in my decision of which professional I choose for this project. Also, while this project has a limited budget, our future client projects will not be so. Please add what you believe fair value is for your work for these future projects.