-Defined online advertising strategy and conceptualized multi-channel advertising campaigns, with granular focus on metrics and adoptions.
-Managed social media presence for clients from various verticals including healthcare, finance, home-décor, fmcg and lifestyle
-Handled contextual advertising for publishers across diverse verticals . Worked on monthly budgets of 3M USD to drive paid traffic through social, native and search/display platforms.
-Designed the navigation flow for customer landing pages on the website, and developed content for diverse customer segments
-Proficient with tools such as Hootsuite, Buffer, Hubspot, Trello, Buzz Sumo, Google Analytics, Google Adsense