Chirene Hughes has a great time at work, making things up. She does loads of conceptualization, creative direction and copywriting. Her talent lies in coercing words and corralling concepts, and you will often find her looking murky-eyed and belligerent, having been at battle with the more recalcitrant letters of the alphabet. Her portfolio includes SEO and web content, ghosting of full-length business manifestos and real-life biographies, research and construction of business plans and marketing strategies, annual reports, speeches, scripts, advertisements and snappy one-liners for all manner of product. As a freelancer for many years, her clients include national and international private, corporate and government clients. Chirene creates well-researched strategies and compelling text for a broad client base. The whalloop of happiness has slipped through many a lip.