Ivaylo D.

I am a Growth Engineer specializing in tracking, automation, and performance-focused web development. I help businesses build reliable systems that connect marketing, data, and technology—so they can measure real performance and scale with confidence. My work focuses on creating accurate tracking infrastructures, clean integrations, and optimized user flows that support long-term growth. Core Expertise - Tracking & Analytics Google Analytics 4 (GA4), Google Tag Manager (GTM) Conversion tracking (Google Ads, Meta Ads) Server-side tracking and event validation Funnel tracking and attribution setup - Automation & Integration API integrations and webhook-based workflows Process automation using Zapier / Make CRM and marketing platform integrations - Web Development JavaScript, Python, PHP HTML/CSS, performance-focused frontend WordPress and Shopify customization - Performance & Optimization Landing page improvements (CRO principles) Site speed and Core Web Vitals optimization Technical SEO fundamentals I focus on: Accuracy – ensuring tracking and data are reliable Scalability – building systems that grow with your business Maintainability – clean, structured, and understandable code I prioritize clear communication, fast delivery, and stable implementations that clients can rely on.