Owen S.

I have extensive experience in search engine optimization (SEO), web analytics, Pay Per Click (PPC) & internet marketing. I have optimized countless websites with SEO, SEM solutions. I have a deep understanding of marketing funnels & conversion strategies. I have been using various web analytics tools, SEO Backlink programs for over 7 years, and know Google Adwords & Google Analytics intimately. Online marketing is a mixture of art and science, and the very best online marketers live and die by a well implemented analytics solution combined with a customer/buyer centric focus. Everything must be measured and evaluated accordingly. Failure to do so, or lack of ability in these areas should prompt the replacement of such individuals in the online marketing arena. Data is just data, until you can actually do something with it. Specialties:Web analytics, strategic marketing, branding, revenue forecasting, (PPC) pay-per-click, organic search (SEO), email marketing, a/b and multi-variate testing, funnel optimization.