Niall N.

This is how I turn your brand positioning into a perception that influences behavior on a website. A snappy value proposition grabs attention and reveals the essence of your offer. The part it leads with depends on their product (or service) savviness and how much they know about you. All the messages, nav labels, content links, and calls to action that follow are presented through the lens of that perception we're creating. As your values, personality, and philosophy seep through your copy, we start breaking through from the rational to the psychological. By the time your brand story unfolds on the about page, in just the way it makes sense for your personality to tell it, the purpose your business serves is the emotional mirror through which they see themselves in your story. Your product page gets through the rational grit of subduing fears, anticipating questions, and painting benefits in their imagination. But the style of it keeps them wrapped in the favor they've built toward you as they click to convert. When all your brand elements work in concert like this, it creates a form of credibility all on its own. I can also optimize for search terms without sacrificing the message. Not everyone starts out with a full sense of all their brand elements. That's fine, I can help you fill those in where needed. I'm a copywriter and brand strategist. I've also worked in marketing manager and service portfolio leadership roles in e-commerce and multinational B2B consulting, where I've led and launched brands, created and executed marketing plans, and been hands-on with copy. Let's talk about how to bring your brand to life in copy.