Oksana H.

have been working with Google Ads, Google Analytics, Google Tag Manager, and Google Merchant Center for more than 2 years. I have extensive experience with different projects around the world. Google Ads: - audit of existing advertising campaigns; - creation of project promotion strategy; - advertising campaigns set up and optimization; - advertising campaigns indicators analysis; - verification of advertising campaigns; - generating reports on the work of advertising campaigns in Google Data Studio. Google Analytics: - checking the correct operation of the analytics code, in the absence of installing analytics on the website; - goals setting; - remarketing audience formation; - comparison of attribution models; - tracking conversion paths. Google Tag Manager: - checking the correct operation of the Google Tag Manager code, in the absence of installing new code on the website; - tag settings ( tracking clicks on buttons, form submission, generated orders) Also: - Creation of all advertising printing and cooperation with publishing houses (catalogs, flyers, business cards, banners, posters, etc.). - Organization of exhibitions (creation of banners, organization of placement of furniture and equipment, communication with developers). - Creation of e-mail and SMS newsletters (writing texts + visualization). - Creating a content plan (writing texts + shooting videos/photos) and maintaining social media pages. - Setting up ads on Facebook/Instagram and Google. - Work with complaints. - Organization of educational courses.