## BIO
Certified Adwords and MSN adCenter, MBA, 20+ years of analysis and marketing experience.
I'm very interested in providing PPC advertising for your business.
I have experience with conversion tracking, geo-targeting and using google analytics to optimize Adwords Accounts.
I'm new to Vworker, but not to Adwords and AdCenter, have managed a dozen clients of various industries and budgets (Budgets totaled $15,000 per month, over thousand ad groups)
I have experience with conversion tracking, geo targetting and using google analytics to optimize Adwords Accounts.
Services I can provide:
* Keyword Research
* Google Adwords and MSN adCenter campaign set up, optimizing and maintenance
* Conversion tracking & Split Testing
* Search Engine Optimization (SEO)
* Facebook Pages (Social Media)
* Linking Services
I can help you locate the keywords to target, sites to place banner/image ads, account set up and optimize your paid search campaigns, test ad copy, landing pages and promotions to get the best targeted search exposure for your business.
## Area of Expertise
About me:
I have an extensive background in Marketing Analytics with fortune 500 companies, have earned an MBA and most recently I manage, and optimize client’s pay per click advertising through ad, bid, keywords, competitor and industry research, negative keywords, landing pages and website content optimizing.
* Experienced in a managing multiple high spend campaigns
* Certified in Google Adwords (Fundamentals, Search and Analytics) and MSN adCenter
* Provides client reporting and account transparency
* Through optimization have doubled click-through (CTR) and increased average time on site for a previously professionally-managed account in six months, while reducing cost per conversion and total spend
* For non-professionally developed campaigns, I have moved the impression share from 20% to over 60% in a matter of weeks based on restructuring and keyword research
* Recently moved a client from a rank of 44 to 5 through SEO efforts (meta-data, content, site map, linking)
* Recommends website optimization strategies and linking opportunities
* Experienced in many industries: Retail, E-commerce, Hospitality, Technology, B2C and B2B Services, Life Sciences.
I look forward to assisting you grow you business!
Kim Henderson-Lee