Emma C.

Extensive brand and marketing experience in growing existing brands and creating new to market brands (blue sky). Experience in semiotics, archetypes, brand positioning, portfolio planning, P&L interrogation, NPD process and delivery, launch planning, board presentations, briefing agencies and comms planning, NPD briefs, design briefs, brand plans. Worked on brands including Smirnoff, Vodafone, Powerade, Fanta, Nestea (Coca Cola/BPW), Nestle Smarties, Cussons, Green Giant, Maryland Cookies, Cadbury Fingers, Sainsburys Supermarkets. Worked client and agency side (Added Value Kantar) - most recently as a Senior Marketing Manager/Marketing Controller.