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Graduated in Social Communication with emphasis in Advertising and Propaganda in Assis-SP, he graduated in the Radio / TV / Cinema area, and in a short time, he improved techniques of creation, audio and video editing, illustration and graphic animation.
In search of new knowledge, he moved to São Paulo. He had tickets to advertising agencies such as 9Media, Agência Click (formerly Click Media) and iProspect Brasil.
Through several freelance jobs, he tackled political marketing, and as a prominent participant in political campaigns for Alderman, Mayor and State Representative. In the city hall of Barueri, worked in the Secretariat of Social Promotion, Solidarity Social Fund and Secretary of the Woman, where she was responsible for the publicity creations.