Marketing Automation or Digital Marketing Specialist

Company Overview: We specialize in crafting cutting-edge online campaigns for top-tier Latin music brands and artists. As a Digital Media Buyer, you'll have the exhilarating opportunity to manage campaigns on the latest and greatest music promotional platforms, working directly with some of the largest Latin music brands and artists. Immerse yourself in the world of Latin music, attend concerts, interact with artists, and connect with their passionate fanbase. Position Overview: As a key player in our team, you will take the lead in planning, executing, and optimizing digital advertising campaigns across renowned platforms such as Google Ads, YouTube, Spotify, and other music promotional channels. Your expertise will play a pivotal role in elevating the online presence of top Latin music brands, offering you the chance to travel to concerts, engage with artists, and connect with their enthusiastic fan communities. Responsibilities: - Develop and implement innovative digital media strategies tailored to top Latin music brands and artists. - Manage end-to-end digital advertising campaigns on Google Ads, YouTube, Spotify, and other leading music platforms. - Conduct in-depth research to identify target audiences within the Latin music community and optimize campaign targeting parameters accordingly. - Analyze campaign performance data, providing valuable insights to enhance ROI and fan engagement. - Stay at the forefront of industry trends and updates related to digital advertising and the Latin music landscape. - Collaborate closely with cross-functional teams to ensure seamless execution of campaigns and foster strong relationships with artists and their management. Qualifications: - Proven experience as a Digital Media Buyer, with a specialized focus on top Latin music brands and artists. - Strong analytical skills, capable of interpreting data to make informed, data-driven decisions. - In-depth understanding of digital advertising metrics, KPIs, and music promotional platforms. - Familiarity with ad buying tools on Google Ads, YouTube, Spotify, and other music platforms. - Excellent communication and collaboration skills. - Detail-oriented with the ability to manage multiple campaigns simultaneously. - Creative problem-solving skills and a proactive approach to campaign optimization. Requirements: - Bachelor's degree in Marketing, Advertising, or a related field. - Proven track record of successful digital media buying campaigns within the Latin music industry. - Proficiency in using digital advertising platforms and tools. - Passion for Latin music and a genuine interest in connecting with artists and their fans.