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BMW Project Switch

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In a memo of 4 pages in length in total including all figures/graphs, please answer

these questions, using analytic ideas from class where appropriate. (Single line space, 11 font size)

1. What are the environmental and managerial bounds constraining BMW’s channel

management processes in Greece at the time of the case?

2. Describe all demand-side gaps and supply-side gaps characterizing BMW’s Greek

channel at the time of the case, and identify which bound(s) give rise to each gap.

3. Is BMW’s plan to transition to a NSC (national sales company) the right structural

channel change? In your answer, explain whether such a change challenges any of

the bounds you identified in your answer to question #1 and what gaps you identified

in question #2 are closed by this change. Are any new bounds and/or gaps

introduced, and are any remaining bounds/gaps left in place serious enough to cause

you to recommend against this change?

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