GA4 vs. Trade Desk Analytics

I'm looking for an expert to address critical discrepancies between Google Analytics 4 (GA4) and Trade Desk reporting metrics. My goal is to ensure the analytics are accurately reflecting the client's website performance, from traffic to conversions and user behavior. - **Objective**: Harmonize GA4 and Trade Desk reports. - Align website traffic numbers - Rectify conversion tracking variances - Resolve user behavior metrics differences - **Skills and Experience Required**: - Proficiency in GA4 and familiarity with Trade Desk - Strong background in data analysis and discrepancy resolution - Experience in analytics integration and troubleshooting - Knowledge in digital marketing and advertising analytics - Ability to communicate findings and implement solutions effectively This project demands a swift yet meticulous approach, aiming for completion within a month. Ideal candidates will demonstrate a proven track record of resolving similar analytics discrepancies and have a keen eye for detail. Your expertise will help us make informed decisions by ensuring our analytics accurately reflect our digital footprint.