Need SEO & Google optimisation for Chinese Medicine Website

Dear Freelancer, I have the following website: [login to view URL] which offers Chinese Medicine in Marly (Fribourg) and Murten both cities in Switzerland. The website is in German/French. I would like to increase traffic especially via google and other search engines for the people around this region. We are also making an online contest where we have monthly or quarterly questions to which people can respond and this would need to be improved SEO too! In addition we have a special offer, accessible through the following website: [login to view URL] This offer consists of a free treatment/introduction to Chinese Medicine (TCM) with acupuncture and a little massage. Interested people can register via this form and get an appointment to feel and experience our services totally free of charge. Here we would be willing to give USD 10 for every person that subscribes to this - so this could be posted on other websites etc. and for every "referral" we would be willing to pay USD 10 to the person/store/website that referred the person.