Programming Courses Enrollment Drive

I'm seeking a skilled marketer to craft and execute a campaign that appeals to my specific audience—college students and working professionals—to boost enrollments in my online programming courses. We run coaching classes, offering both offline and partially online instruction with a focus on Programming languages. Our objective is to develop marketing strategies for our online courses, aiming for a minimum enrollment of 10 students per batch for two fundamental courses. Develop a comprehensive marketing plan proposal concentrating on achieving a minimum enrollment of 10 students per batch for each online instructor-led course. Execute marketing campaigns to boost enrollments, ensuring a minimum of 10 students per campaign. Take ownership of the complete execution process, overseeing landing pages, campaigns, and conversions. Manage the end-to-end campaign management process to ensure timely and successful execution. We appreciate if you can provide your initial questions, and I will respond promptly. Once we receive your proposal, we can initiate the collaboration. Please note that this is a pilot project, and our intention is to establish a long-term partnership with the individual or team that contributes significantly to our business success. ### Campaign Goals: - **Primary Objective:** Increase course enrollment numbers. - **Medium of Engagement:** Leverage social media and PPC advertising. ### Ideal Candidate: - Proficiency in social media marketing, especially on platforms frequented by students and young professionals. - Proven track record with pay-per-click advertising, able to manage and optimize campaigns for the best ROI. - Experience in the education sector, particularly in marketing programming courses. - Ability to analyze market trends and adjust strategies accordingly. - Creative mindset for designing attractive ads and compelling calls to action. ### Key Responsibilities: - Develop engaging marketing content tailored for a dual audience of college-going students and working professionals. - Implement and manage ad campaigns on relevant social channels and through PPC. - Monitor campaign performance, adjusting tactics to maximize enrollments. - Report on key metrics to measure campaign success and areas for improvement. Success in this project is seeing a tangible uptick in course sign-ups, so if you have the skills and passion to make that happen, I look forward to your proposal.