My name is Camila Echagüe I am originally from Argentina and currently working as Marketing Brand Leader for FEM Care at Kimberly Clark. I have a degree on Advertising and Communication Studies at Palermo University. Now a days i have 6 years of working experience in the FMCG industry so my next goal is to explore new cultures and industries. I have a strong background developing and executing 360 and PESO campaign, social media, project management and leading people. Currently i am responsable for Kotex communication strategy, play an active role in managing overall business and ensure both volume and value market share growth. On top of that, i am focus con Brand Power, so my rol requires me develop a critical eye on the social media campigns. As regards ecommerce, we recently launch Kotex ecommerce website so i develop my skills on SEO.