Marketing Campaign

Application will include a library of customizable templates and a database -- the library of customizable templates (letters and envelopes) should have fields already linked from a database for easy printing of marketing campaigns. *interface must be extremely easy to use with instruction screens *entire application must be a stand alone application (does not need any other product for it to work) *it must work from CD or downloaded on a machine (user created letters would of course have to be saved onto the users machine) *it must work on a windows machine The application will include *letterhead templates (both imported logos and clip art) *prospecting letter templates *follow-up templates *thank you letter templates *capability to add user created letters to the library *business cards *envelopes *purchase order *proposal forms *fax cover sheet Database *ability to upload (add) electronically purchased prospect lists *manual data entry of prospects *allow simple mail merge with templates, envelopes, faxes *allow purge/merge and de-duplicate functions *Access 2000 compatible Specific tools Campaign tool *allow client to direct simple marketing campaign *mail merge function *have a count feature detailing the number of mail contacts made and an automatic "maximum times mail/contacted" feature which would eliminate the prospect from future mailings *print to labels or envelopes *user can select to use various types and sizes of paper and envelopes as well as post cards Contact tool *print out detailed list of people user wishes to contact *multiple sort of database (by zip code, by age, alphabetically...) *auto update age of prospect *notes field in database *physical report generation .....such as but not limited to: *#of times a prospect had been contacted *# of letters mailed per contact *# of jobs gotten *# bids that are pending Our company would write all of the letters, instructions and create all art needed .... we would supply these ... we would expect a finished product that could be burned to a CD ## Deliverables Complete and fully-functional working program(s) in executable form as well as complete source code of all work done. ## Deadline information Project must be completed by Jan 15, 2002